4-Players Only to Provide SJSU Football Apparel

San Jose, Calif.----- The San Jose State University football team is trailblazing a new path to pay dirt in game, coaching, practice and travel apparel. Beginning this season, 4-Players Only, headquartered in the Dallas suburb of Grapevine, Texas, will outfit the Spartans and its coaching staff. The school and the minority-owned company have signed a two-year agreement that includes an option for the 2003 season.

The uniforms will be unveiled in San Jose, Saturday, July 28, at a reception sponsored by local leaders of the African-American community for the San Jose State University football coaching staff.

4-Players Only is a new entrant in the field of sports apparel. Unique among its competitors, 4-Players Only is privately owned and operated by African-American women, manufactures its products in the United States as opposed to overseas and designs its apparel with an eye to today’s athlete.

"We wanted something original and different. I like the design and originality of the uniforms. 4-Players Only is on the cutting edge of fashion design," says new San Jose State football head coach Fitz Hill, who took over after spending 11 seasons at the University of Arkansas. Hill is one of only five African-Americans who is a head football coach at the NCAA Division I-A level.

"We believe a partnership with 4-Players Only will be beneficial for recruiting because their designs and fashion lines appeal to today’s student-athlete. 4-Players Only innovative approach to apparel is consistent with our philosophy of making San Jose State University football a tier-one program."

A year old, 4-Players Only is an urban sportswear company managed by president and chief executive officer Loletha Williams. 4-Players Only is the first and only "Made-in-the-USA" sportswear company to provide uniforms and apparel to an NCAA Division I-A football program.

"It is our mission to offer a fresh and original style of sports fashion for institutions, athletes and the consumer who wants a contemporary and comfortable design with out compromising quality," Williams said in a recent article in the Dallas Business Journal.

4-Players Only has a solid customer base in the South and Midwest and now is branching out to the West Coast. Foot Action USA, with 550 stores located nationally in major shopping malls, carries the 4-Players Only line. Negotiations with additional major national department store chains are on-going.

4-Players Only also is producing a line of apparel for the 2001 Silicon Valley Football Classic. This post-season bowl game on December 31 matches a top team from the Western Athletic Conference against a major at-large opponent and is televised nationally by Fox Sports Net.

For more product and company information on 4-Players Only, the company’s website is www.4-PlayersOnly.com.

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