CLEVELAND, Ohio - For the first time, the San Jose State University Athletics Department was recognized by NACMA (National Association of Collegiate Marketing Administrators) in the area of video production.
The Spartan football video embedded in a December 19 Twitter post (@SanJoseStateFB) following San Jose State's victory for the Mountain West football championship received the "Fan Engagement Video Group I" bronze award. Group I represents mainly NCAA Division I Football Bowl Subdivision (FBS) members.
The tweet showing Spartan players with the championship trophy and set to the song, "How Bizarre" by OMC in 1996, attracted more than 778,000 views.
m
How bizarre.
— San José State Football ?? (@SanJoseStateFB) December 20, 2020
¯\_(?)_/¯#SpartanUp pic.twitter.com/zXHBfOKmIR
Clemson University and the University of Louisville received the gold and silver awards, respectively, in the same category.
Ryan O'Rorke, associate athletics director for marketing, digital media, and licensing, was largely responsible for the creation and production of the video with assistance from Cam Radford, San Jose State University's director of football digital communications; Joshua Moon, promotions and fan experience coordinator; and student assistants R.J. Garcia and Matt Murphy, who all collaborated on the video elements for the widely popular tweet cherishing the Spartans' championship experience.
Awards were announced in 16 categories.
Thankful for the recognition of our team's work from the past year from @NACMANews "Best Of" Awards.
— Ryan O'Rorke (@Ryan_ORorke) June 10, 2021
2020 was an exciting year for the Spartans! #SpartanUp pic.twitter.com/GjUKUGk8d5
About NACMA – The National Association of Collegiate Marketing Association provides the tools, training and network for collegiate sports marketers to successfully generate revenue, manage brands, and develop fans.
NACMA is committed to providing education and resources for our organization and its members to be leaders in fostering inclusive environments for our student-athletes, colleagues and fans, while promoting and celebrating diversity in sports, the workplace, and higher education.
NACMA is administered by the National Association of Collegiate Directors of Athletics (NACDA).