SAN JOSE, Calif. – Director of Athletics Jeff Konya announced a strategic partnership with Playfly Sports to become San José State's multimedia rights holder over the next 10 years on Monday. This multimillion dollar agreement will significantly enhance the Spartans' brand over the next decade.
"This is a sizable increase over our previous multimedia rights relationship annually and one that takes advantage of Playfly's expansive structure and capability set," said Konya. "The significant capital infrastructure expenditure will directly translate to building a better fan experience at home ticketed contests."
Playfly Sports will target current and new opportunities for SJSU Athletics and corporate partners to enhance both brands through television, print and digital media outlets. Playfly will manage all sponsorship internally and externally, along with making strategic capital investments to improve the overall experience for the corporate community and fans of San José State Athletics.
"The San José State community is incredibly active, helping create a flourishing brand backed by exemplary athletic success," said Craig Sloan, COO at Playfly Sports. "We look forward to working alongside (Jeff) Konya's team to further elevate Spartan athletics, bringing more value to the fan base and surrounding Bay Area."
San José State is the latest FBS school to join the Playfly Sports team. Also partnering with Playfly Sports are Auburn, Florida, LSU, Michigan State, Southern Cal and Virginia, along with the Pac-12 conference.
"I would like to thank Leona Marketing Group for helping us in the process that led to the partnership with Playfly," said Konya. "This new relationship will give our student-athletes additional brand recognition and NIL opportunities."
About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketing, media & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83 percent of all U.S. sports fans generating over 230 billion impressions each year in pro, college, and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports, and high school sectors drive value for our local, regional, and national brand partners. Playfly's insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue, and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. Visit Playfly Sports online at playfly.com and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports. www.playfly.com.
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