SJSU Announces We Are All Spartans Marketing Campaign

Build Your Membership

SAN JOSE, Calif. -
Looking to capitalize on brand engagement and build the fan base for San José State, the athletics department is launching a new marketing campaign called 'We Are All Spartans', announced by Director of Athletics Jeff Konya on Thursday. The move aligns with the recent announcement of the partnership with Paciolan to build a membership subscription model, the first of its kind in collegiate athletics (story here).

"We have a very diverse campus here at San José State University, and that includes our student-athlete population," said Konya. "So this 'We Are All Spartans' concept makes sense for One Spartan Nation and should be a campaign that our loyal constituents and fan base will gravitate towards."

  • The Spartans will utilize a new hashtag, #AllSpartans on social media platforms
  • Build Your Membership is a fully integrated subscription model that includes season tickets and donations
  • Fans can add parking and hospitality to their One Spartan Nation membership
    • Parking and Hospitality will also help support the scholarship fund for student-athletes
  • Spartan fans can build their membership monthly or annually
  • We Are All Spartans will include a campaign to reach 5,000 members of One Spartan Nation by 2025
    • That would put San José State Athletics in the top three of the Mountain West