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San José State Launches Opendorse NIL Marketplace for Student-Athletes

SJSU Marketplace

SAN JOSE, Calif. - San José State Athletics and Opendorse partnered to launch SJSU's Marketplace on Thursday, the Spartans' official Name, Image and Likeness (NIL) marketplace for student-athletes. SJSU is one of the first athletics departments to provide this great opportunity for nearly 500 student-athletes.

"This is another tool we can provide our student-athletes to help enhance their opportunities in the NIL marketplace," said Deputy Athletics Director Scott MacDonald. "This gives fans, sponsors and partners access to help in our efforts to provide a cutting-edge experience for our student-athletes, as well as utilizing the student-athletes' brand to advance their opportunities on social media platforms."

About the School-Specific NIL Marketplace

  • SJSU is one of the first licensed school marketplaces in college sports.
  • The Opendorse-powered marketplace will maximize NIL support for student-athletes.
    • The marketplace promises to mobilize the San José State fan base and local organizations to best-support its student-athletes.
    • SJSU is among the first programs nationwide to provide a single marketplace to send supporters to access student-athletes and offer compliant opportunities.
    • Now, Spartan fans, brands, sponsors and donors can browse, book, pitch and pay any student-athlete for NIL activities in one compliant platform, built specifically for the athletes' needs. 

Athlete experience

  • Every student-athlete will receive an Opendorse profile, which they can customize and promote to fans on their personal social media channels. 
  • Athletes review opportunities, receive deals, accept compensation, and disclose NIL activities to their institution, all within the Opendorse app.

Partnership

  • In addition to the marketplace, SJSU continues its partnership with Opendorse, receiving full access to the all-in-one NIL platform. 

    • SJSU will continue to provide its student-athletes and staff with Opendorse's best-in-class compliance, content and education tools.
    • Compliance: upon completing a deal, athletes can automatically disclose activity details to their institution to ensure eligibility.
    • Content: athletes have on-demand access to share photos and videos from games, practice and more.
    • Education: athletes receive in-person and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players' Tribune, Opendorse and more.

Opendorse 
Opendorse, the NIL company, is the leading technology provider in the athlete endorsement industry. More than 80,000 athletes use Opendorse to understand, build, and monetize their name, image, and likeness (NIL) with support from thousands of brands, fans, sponsors, donors and partners including Team USA, PGA TOUR, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams. 

#AllSpartans