SAN JOSE, Calif. – San José State University (SJSU) Athletics and Zeality, a leader in spatial media innovation, today announced a groundbreaking partnership to launch ZCasts by Zeality — a new media format that revolutionizes fan engagement, athlete storytelling, and Name, Image, and Likeness (NIL) opportunities.
Through this partnership, San José State will become the first university to deploy Zeality’s next-generation media technology, helping student-athletes build their brands, share immersive stories, connect authentically with fans, and unlock new revenue streams through NIL and sponsorships.
“At San José State, we are committed to empowering our student-athletes to maximize their potential both on and off the field,” said Jeff Konya, Director of Athletics at SJSU. “Partnering with Zeality and launching ZCasts represents a major step forward in how we drive deeper connections between our athletes, our fans, and the broader community. We are proud to be at the forefront of innovation and excited about what this partnership means for Spartan Athletics.”
As part of the agreement, SJSU Athletics will launch an official San José State Channel on the Zeality platform. This channel will feature a dedicated SJSU ZCaster — a new role focused on capturing and sharing behind-the-scenes stories, athlete profiles, and campus moments that bring Spartan pride to life. The ZCaster will help fans engage with SJSU Athletics in entirely new ways, while creating new opportunities for brands to sponsor content and experiences.
Unlike traditional social media platforms, where engagement is measured in fleeting seconds, ZCasts create dozens of minutes of meaningful interaction. Fans don’t just scroll past — they immerse themselves in rich, interactive experiences that deepen loyalty, build community, and offer new ways for sponsors and partners to connect authentically with their audiences.
“ZCasts are a game changer,” said Dipak M. Patel, CEO of Zeality. “We are introducing a powerful new media format that bridges the gap between athletes, fans, communities, and brands. Our partnership with SJSU not only sets a new standard for collegiate athletics, but also shows what’s possible when you give student-athletes the tools to tell their own stories and drive their own success.”
Through ZCasts, student-athletes can activate their own channels, build engaged communities, share personal journeys, and turn their voices into vehicles for NIL success. Brands, meanwhile, gain access to highly engaged audiences through immersive, sponsorable experiences that stand out from traditional media clutter.
With this announcement, SJSU Athletics is setting the tone for the future of sports storytelling and athlete empowerment — a future driven by deeper engagement, community, and innovation.
About San José State Athletics
San José State University is Silicon Valley’s public university and a national leader in higher education. With a proud tradition of athletic excellence across 22 NCAA Division I sports, Spartan Athletics is committed to developing champions in competition, in the classroom, and in life.
About Zeality
Zeality is a pioneer in spatial media innovation, transforming how content is created, shared, and experienced through its proprietary ZCasts media format. Powered by cutting-edge technology, Zeality enables brands, athletes, and organizations to drive engagement, build communities, and unlock new revenue opportunities in ways traditional platforms can’t match.
For Media Inquiries or Partnership Opportunities:
Dipak Patel
Founder & CEO
Zeality, Inc.
+1 (925) 548-7779
dipak@zeality.co
www.Zeality.co
#AllSpartans