Ryan O'Rorke

Ryan O’Rorke joined the San José State Spartans as the Assistant Athletics Director for Marketing and Digital Media in April of 2018 and was promoted to Associate Athletics Director for Marketing, Digital Media and Licensing in the Fall of 2020. In his role, he spearheads all marketing and digital media efforts for the athletics department and oversees the licensing program for the Spartans.

    During O'Rorke's tenure, the Spartans have experienced tremendous growth in the digital and social media space, ranking 4th in the NCAA (FBS) in social media following increase on Football-specific accounts and 5th in the NCAA (FBS) in increase of interactions on main athletics social accounts in 2020 vs 2019. O'Rorke has been responsible for the production of multiple viral video pieces and his team was recognized nationally in 2021 with a NACMA "Best Of" Bronze award for Fan Engagement video. The latest viral production, a capture of the Spartan Football team taking batting practice against the Spartan Softball team, amassed more than 15 million views across social media channels and was featured on SportsCenter, House of Highlights and College Gameday. 

    Through creative marketing campaigns, enticing ticket packages and grassroots community efforts, the Spartans ticket sales and attendance numbers have also increased under O'Rorke's leadership. Football season ticket numbers have increased more than 40% from 2019 to 2021 and the 2021 Spartan Football home-opener was the largest home-opening attendance for SJSU since 2011. 

    O’Rorke came to San Jose State after two years at Stanford where he served as a Digital Media specialist and Media Producer for the football program. He also spent two years at Fresno State - one year as a Video Production Coordinator and one year as a New Media intern.

    O’Rorke earned his bachelor’s degree in Broadcast Journalism from the University of North Carolina in 2014. He then earned his master’s degree in Sport Management from the University of San Francisco in 2018.

    A native of Fresno, Calif., O'Rorke and his wife, Taylor, reside in Aptos.