ATLANTA — San José State University recently partnered with Playfly Aspire to conduct an in-depth pricing and packaging analysis for CEFCU Stadium. Highlighted in a video produced by SJSU Athletics, the study’s results will enhance the game-day experience for fans and optimize ticketing strategies for all games and events hosted at the venue.
"With the success of our football program over the past few years, including consecutive appearances in bowl games, and after listening to our fans and key constituents' recommendations regarding the seating inside CEFCU Stadium, we made the decision to hire Playfly Aspire to conduct a pricing analysis," said SJSU Senior Deputy AD for External Operations Scott MacDonald. "After several months of meetings and research, Playfly Aspire provided valuable recommendations on how to structure our seating layout and adjust our pricing and packaging strategy. We implemented these insights to optimize our ticketing approach this season, and we are confident they will enhance the overall gameday experience for our fans."
Through a series of collaborative workshops, SJSU and Playfly Aspire worked together to analyze the Spartans’ primary & secondary ticket sales trends, competitive benchmarking across the northern California sport & entertainment landscape, and the fan experience at CEFCU Stadium. The outputs of the study included a dynamic five-year ticket volume and all-in revenue (including donations) forecast. This in-depth study comes on the heels of Playfly Aspire’s analysis of SJSU’s Men’s Basketball pricing.
“As the landscape of intercollegiate athletics shifts and the expenses necessary to run a successful program mount, we have seen more interest than ever in our industry-leading pricing & packaging workshops," said Vice President of Playfly Aspire Strategy, Analytics and Marketing Jack Luce. "Revenue generation is vital, and an objective analysis of venue inventory yields incredible results. SJSU’s recent completion of the Habbas Law Athletics Center at San José State University made this a perfect time for a deep dive into the pricing and experience tiers necessary to optimize sales and fan satisfaction.”
Playfly Aspire has collaborated with partners across major Division I programs and professional sports leagues to price venues, revise seating maps, and recommend menu offerings. Looking to renovate or move into a new venue? Just want to ensure you’re maximizing your building’s potential? Get in touch with Joe.Kronander@playfly.com or Jack.Luce@playfly.com to learn how Playfly Aspire’s objective opinions, enhanced analytics, and cross-property benchmarking capabilities have driven millions in incremental ticket revenue and set attendance records for their partners.
#AllSpartans