SAN JOSE, Calif. — San José State Athletics today announced a strategic partnership with FanCompass, a premier provider of digital fan engagement and monetization, to elevate and modernize the Spartan fan experience through mobile and digital gamification.
Through this partnership, SJSU Athletics will utilize FanCompass’s cloud-based platform, FC CORE, to launch an interactive digital fan hub. The mobile-first experience allows Spartan Nation to engage with their favorite teams year-round through interactive trivia, digital contests, fan polls, and real-time game-day predictions, accessible from any smartphone.
By participating in gamified activations, fans can enter to win exclusive Spartan gear, seat and ticket upgrades, VIP game-day experiences, and promotions from official corporate partners. To directly drive stadium attendance and elevate the live atmosphere, the platform will introduce exclusive in-stadium rewards, interactive video board activations, and digital giveaways that encourage fans to secure their seats early and arrive on game day.
“Enhancing the overall game day environment and giving Spartan Nation more reasons to fill our venues is at the core of our strategic vision,” said Jeff Konya, Director of Athletics at SJSU. “This partnership with FanCompass not only enriches the live fan experience inside our stadiums, but also creates tangible incentives that drive attendance and build sustained momentum across all our sports programs.”
These digital activations give SJSU Athletics dynamic tools to activate fans while delivering measurable value and targeted lead-generation capabilities for corporate sponsors.
“Connecting with our fanbase in innovative, digital-first ways is a top priority for us,” said Corey Raymond, Associate Athletics Director for Marketing, Digital Media and Licensing at SJSU Athletics. “Partnering with FanCompass allows us to bridge the gap between physical and digital engagement. Whether our fans are in the stands at CEFCU Stadium, at the Provident Credit Union Event Center, or tuning in from across the country, this platform brings an interactive element that makes every fan an active participant on game day.”
“We are thrilled to welcome San Jose State University to the FanCompass family,” said Jamie Pardi, Co-Founder & CEO at FanCompass. “Spartan Athletics has a rich tradition and a passionate fan base. Our goal is to empower SJSU with data-driven gamification tools that deepen fan engagement and create new revenue streams, while giving fans a fun, rewarding way to build stronger connections with the Blue and Gold."
The new FanCompass digital hub is live starting today. Spartan fans can access the platform and participate in their first contest by visiting sjsuspartans.com/fan-zone.
About FanCompass
FanCompass innovates at the intersection of sports, technology, and fan data to drive digital revenue for the global sports industry. The FC CORE Fan Engagement Engine delivers first-party data and lead generation to build databases that ultimately drive incremental revenue for our 200+ customers across the NFL, MiLB, NCAA, MLS, EPL, USL, AHL, NLL, and Motorsports, among others.
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